Ron Cogan
Ron Cogan
honda marketing toyota
Honda is an engineering company; Toyota is a marketing company. It really is just the Honda way.
auto behind changed commitment ethanol fuel interests motor opportunity presents promoting renewable requires seeing signs since successful unique vehicle volume
What's changed is the auto industry's commitment to promoting ethanol as a motor fuel, and the government's realization that ethanol presents a unique opportunity to incorporate a substantial volume of renewable fuel into our nation's vehicle fuel supply. Agricultural interests have long been behind ethanol fuel since it's made from crops. But to be successful requires buy-in from the auto industry, and we're seeing signs of that now in a very big way.