Ron Fromm
Ron Fromm
achieved customers driving earnings effective expense famous footwear gains good improved inventory job last levels management marketing operating product quarter record team traffic versus year
We achieved a record year at Famous Footwear. The Famous Footwear management team did an outstanding job of execution, driving double- digit operating earnings gains through improved product assortments, good inventory management and expense control, and the effective use of themed marketing (across our advertising, in-store, and in our direct-to-customer pieces). As a result, our traffic levels were up every quarter versus last year, as customers responded well to our offerings.