Ron Vos
Ron Vos
anybody argue coming company defending emotional gets knows needs passionate return staff
In our company sessions, we fight, argue and get emotional and passionate about defending our ideas. When we're coming up with ideas, it needs to be a real free-flowing, free-thinking time; anybody can say anything. Very often, it gets ugly, but at the end of the day, my staff knows that it will return to being a professional atmosphere.
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Passing out flyers at a shopping mall or hoping somebody sees a poster doesn't get through to today's jaded, image-bombarded, media-savvy young consumer. Street marketing is practically an old strategy now, so the stakes are much higher when it comes to getting your message across.
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Part of the project involved getting kids to send in videos. We set up news crews to go out and videotape the kids; we also had to find contractors to mount satellite dishes.
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We're looking for people who know their city upside down. We want to know what clubs they go to, where they buy things -- they need to show us that they're knowledgeable.