Passing out flyers at a shopping mall or hoping somebody sees a poster doesn't get through to today's jaded, image-bombarded, media-savvy young consumer. Street marketing is practically an old strategy now, so the stakes are much higher when it comes to getting your message across.
We're looking for people who know their city upside down. We want to know what clubs they go to, where they buy things -- they need to show us that they're knowledgeable.
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