Ron Vos
Ron Vos
creative industry means money music spending
The music industry isn't spending a lot of money (on promotion) lately. Things are tightening up, but that just means we have to be more creative -- which I love.
higher hoping mall marketing message passing poster sees shopping somebody stakes strategy street
Passing out flyers at a shopping mall or hoping somebody sees a poster doesn't get through to today's jaded, image-bombarded, media-savvy young consumer. Street marketing is practically an old strategy now, so the stakes are much higher when it comes to getting your message across.
involved kids mount news project satellite send videotape
Part of the project involved getting kids to send in videos. We set up news crews to go out and videotape the kids; we also had to find contractors to mount satellite dishes.
anybody argue coming company defending emotional gets knows needs passionate return staff
In our company sessions, we fight, argue and get emotional and passionate about defending our ideas. When we're coming up with ideas, it needs to be a real free-flowing, free-thinking time; anybody can say anything. Very often, it gets ugly, but at the end of the day, my staff knows that it will return to being a professional atmosphere.
buy city clubs looking people upside
We're looking for people who know their city upside down. We want to know what clubs they go to, where they buy things -- they need to show us that they're knowledgeable.