Ron Zarrella
Ron Zarrella
agreement brands build created excitement few focused foundation impact last marketing opportunity presents reach ten variety ways
Few brands in the last ten years have made the impact and created the kind of focused marketing excitement as Hummer, ... Our new agreement presents us with the opportunity to build on this foundation in a variety of ways to reach new customers.
fix problem
If there is a problem with our product, we'll find it and we'll fix it.
wind
We could even wind up No. 2 in July.
biggest caused clearly confidence consumer downward drop factor fuel higher industry interest momentum originally slower time turn
We think the industry is going to be slower in the first quarter, if not the first half, than we originally planned. There's clearly downward momentum right now caused by higher interest rates, higher fuel prices. Probably the biggest factor is consumer confidence drop in December. The industry operates on momentum and we think it will take time for that momentum to turn around.