Ron Zarrella
Ron Zarrella
anxiety situation sorry
I am sorry for any inconvenience or anxiety this situation has caused.
fix problem
If there is a problem with our product, we'll find it and we'll fix it.
agreement brands build created excitement few focused foundation impact last marketing opportunity presents reach ten variety ways
Few brands in the last ten years have made the impact and created the kind of focused marketing excitement as Hummer, ... Our new agreement presents us with the opportunity to build on this foundation in a variety of ways to reach new customers.
created deal effect ensuring environmental factors formula levels mold problem theories trying tsunami
There's been theories all the way from, 'Has the tsunami ... hurricanes and the effect of environmental factors created mold levels that are unprecedented? Right now, we're trying to deal with the close-in factors of ensuring we don't have a formula problem or a contamination problem in our manufacturing facilities. And nothing indicates that we do.
wind
We could even wind up No. 2 in July.
biggest caused clearly confidence consumer downward drop factor fuel higher industry interest momentum originally slower time turn
We think the industry is going to be slower in the first quarter, if not the first half, than we originally planned. There's clearly downward momentum right now caused by higher interest rates, higher fuel prices. Probably the biggest factor is consumer confidence drop in December. The industry operates on momentum and we think it will take time for that momentum to turn around.