Ronald Zarrella
Ronald Zarrella
arena bit incentive intensive
The incentive arena in 1998 will be every bit as intensive as it was in '97.
additional effective safe test
Every additional test indicates the formulation is as safe and effective as anything else on the market.
arena continues customer enthusiasm fever industry leadership market testimony truck
The fever in the truck market continues without abatement and our industry leadership in that arena through May is more testimony to the durability, reliability and customer enthusiasm for our trucks, particularly our pickups and full-size sport utilities.
environment incentive surprises weak
We didn't see any surprises in January, considering the weak yen and the incentive environment.
consumers convince products safe
We're going to convince consumers that our products are safe and effective.
europe plant products shipped
The products shipped in Europe are from a plant in Europe.