Ross Levinsohn
Ross Levinsohn
Ross Levinsohn is a technology and media executive best known for his roles as CEO at Yahoo and President of Fox Interactive Media. He is a leading industry figure who has long focused on the convergence of technology and media, and how the two industries work more closely together to enable one another . He served as CEO at Yahoo in 2012 and prior to that role was Executive Vice President, Americas and Head of Global Media. Levinsohn served...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
history yahoo
Frankly, it's never really been replicated in the history of the Internet what Yahoo has done in the areas it's done it.
consumer damage gigantic inflict internet seen ship takes terms time turn yahoo
Yahoo is a battleship. If you've ever seen a battleship, they're gigantic, and Yahoo is gigantic in the terms of consumer Internet companies. To turn a battleship takes a long time, but once you turn that battle ship the right way, it's a battleship, and it can really inflict some damage on an enemy or competition.
brand compete consumer definitive ways yahoo
Yahoo is still in many ways the definitive brand of the consumer Internet, but I don't think they can or should compete with Google any longer. That game is over.
few perform scale yahoo
Very few companies can perform at scale over the course of decades, and Yahoo has done that.
yahoo
I think Yahoo has been doing so many things well for so long and, frankly, got a little trapped in, I think, 'Oh, what is Yahoo?'
advertising huge
Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.
dramatic provide steps
We're going to take some pretty dramatic steps to provide industry-leading safety.
feature looking media rather sets sit tools users
We're looking for technologies or feature sets that give users tools to participate in the media rather than just sit back.
acquire broaden category enrich fox growth innovators leaders partner strategy technology
Fox Interactive Media's growth strategy is to strategically partner or acquire category leaders and technology innovators that broaden or enrich our users' experience.
empowering enhance experience fox further online tools users
Fox Interactive Media's acquisitions of Newroo and kSolo demonstrate our commitment to empowering users with interesting tools that they can use to further enhance their online experience and online identity.
family
I am excited to be part of the dynamic Guggenheim family of companies.
extremely fan longtime user
I am extremely passionate about digital media and as a longtime user and fan of Yahoo!
facebook great job
Facebook done a great job of monetizing social.
advertising concepts flock great names safe sites tend
My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.