Roy H. Williams
Roy H. Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
bridges sight body
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
mirrors people looks
You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
stories increase items
A good story often increases the salability of an item without increasing its actual value.
submissive turn-the-other-cheek cheeks
Turning the other cheek isn't submissive. It's defiant.
filters ignored language
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
quitting achieve spectacular
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
often-is remains items
The salability of an item can often be improved while the value itself remains unchanged.
important-choices risk embarrassment
Embarrassment, or the risk of it, accompanies all your important choices.
two-sides lines crafts
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
forward looking next team
We are looking forward to having him be part of our team next year.
cowboy fans
There are a lot of Cowboy fans everywhere.
consumer item mind simply
The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.
ball body gets lively shot strong tyler
When Tyler gets the ball in a crowd, he's still strong enough to get the shot up on the board. He still has enough of a lively body to get it if he misses.
couple needed offensive
We needed a couple of offensive rebounds, we needed a couple of stops, and we didn't get it.