Roy Spence
Roy Spence
Roy Spenceis the chairman and co-founder of the advertising agency GSD&M and author of the books The Amazing Faith of Texas and It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven By Purpose...
brands coming drive driver invent passion represents strengths together
The new AT&T represents the coming together of AT&T's passion to invent and SBC's drive to deliver. That really was the driver of our idea. These two companies, these two brands have strengths of their own.