Rupert Murdoch
Rupert Murdoch
Keith Rupert Murdoch /ˈmɜːrdɒk/, AC, KCSGis an Australian-born American media mogul. His father, Keith Arthur Murdoch, had been a reporter and editor and a senior executive of the Herald and Weekly Times newspaper publishing company covering all Australian states except New South Wales. After his father's death in 1952 Keith Rupert Murdoch declined to join his late father's registered public company and created his own private company, News Limited. Murdoch thus had full control as Chairman and CEO of global...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth11 March 1931
CityMelbourne, Australia
CountryUnited States of America
We could make a difference just by holding our emissions steady as our businesses continue to grow. But that doesn't seem to be enough: we want to go all the way to zero. Today, I am announcing our intention to be carbon neutral, across all our businesses, by 2010.
The buck stops with me, but I can tick off dozens of very good senior executives that are responsible for hundreds or thousands of people who work for me.
I've operated and launched newspapers all over the world.
Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just one percent. That would be like turning the State of California off for almost two months.
Becoming carbon neutral is only the beginning. The climate problem will not be solved by one company reducing its emissions to zero, and it won't be solved by one government acting alone. The climate problem will not be solved without mass participation by the general public in countries around the globe.
My father left me with a clear sense that the media was something different.
If the head man in a company is not working 12 hours a day, doing things, taking risks, but also standing with his people in the trenches at the most difficult of times, then the company loses something.
Elections are when you have to make a choice. Perfection not often attainable!
I have never asked a prime minister for anything
Size and synergies between the different segments of the company matter. As far as we are concerned, the Internet is broadening our opportunity, as well as for other big media companies with huge resources in sports, entertainment and news. There's just more opportunity.
I have to admit that, until recently, I was somewhat wary of the (global) warming debate. I believe it is now our responsibility to take the lead on this issue.
We need to push ourselves to make as many reductions as possible in our own energy use first.. and that takes time. But we must do this quickly.. the climate will not wait for us.
I'm not a knee-jerk conservative. I passionately believe in free markets and less government, but not to the point of being a libertarian.
Money is not the motivating force. It's nice to have money, but I don't live high. What I enjoy is running the business.