Ryan Holmes
Ryan Holmes
Ryan Holmesis a Canadian computer programmer and internet entrepreneur. He is best known as the founder and CEO of Hootsuite, a social media management tool for businesses. Holmes began developing Hootsuite in 2008 through his agency Invoke Media...
NationalityCanadian
ProfessionBusinessman
Date of Birth30 December 1974
CountryCanada
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Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
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Pizza made me who I am. In the summer of 1998, I dropped out of college and started a pizza restaurant called Growlies in my hometown in rural Canada. My seed money: a credit card with a $20,000 limit.
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I grew up off the grid in Vernon, and I saw my parents work hard every day, as teachers but also while farming and building a log home. So from a young age I knew the value of hard work.
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Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.
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One thing I would like to see in Vancouver and Canada is something similar to the PayPal mafia. They were all early employees of PayPal. They all had monster exits with PayPal, and they were able to take their winnings and form a syndicate that co-invests.
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Anyone with an inbox knows what I'm talking about. A dozen emails to set up a meeting time. Documents attached and edited and reedited until no one knows which version is current. Urgent messages drowning in forwards and cc's and spam.
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Providing better computer science education in public schools to kids, and encouraging girls to participate, is the only way to rewrite stereotypes about tech and really break open the old-boys' club.
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No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.
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Every day I'd come home after school, pop the hood of my mom's car, put alligator clips on the battery, and wire into the house and go play on my computer. If I used it for too long, I'd wear down the car battery, and my mom would be all mad at me the next day.
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The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble.
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As technology has improved, our digital lives have only grown more tangled and cluttered.
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For some people, staying grounded means doing yoga. For others, it's spending time with family. Social media, too, can be a lifesaver.
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Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic.
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Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.