Sabrina Simmons
Sabrina Simmons
begin campaigns caused driving focused fourth improved led looking lower marketing product quarter sales traffic unit versus
In February, traffic worsened versus fourth quarter trends, which caused lower unit sales velocity. This led to significantly lower merchandise margins. Looking ahead, we are focused on driving traffic with improved product and new marketing campaigns that begin this week.
brands clear continued july month summer
July was a transitional month as our brands continued to clear summer merchandise.
below clearance customers efforts holiday january last margins
January was a clearance month. While customers responded to our brands' efforts to clear holiday merchandise, our merchandise margins were significantly below last year.
last lower margins slightly
While our merchandise margins were slightly lower than last year, our markdown margins were significantly better.