Sally Wallick
Sally Wallick
consumer created experience fairly format friendly gaining market number problems roll shopping stable weddings
The number of weddings has been fairly stable over time, but the story with David's is they have a better mousetrap in my opinion. ...It makes the shopping experience much easier. So what they've done is they have created a format that is very consumer friendly and solves a lot of problems for the bride-to-be, and they've been able to roll this out. And as a result, they've been gaining market share.
chance consumers gaining good gotten hook market member popular recognize
They are more popular than they once were. They are gaining market share. I think consumers have gotten it ? they recognize value. If they've got a hook to get someone in there, they've got a very good chance of making that person a member for life.
bit cautious consumer economy offer optimistic price therefore values
I think they can keep it going because they offer the consumer exceptional values. And in an economy where the consumer may be a bit more cautious and therefore a bit more price sensitive, I think those values become even more important. So, yes, I'm optimistic about the sector.