Sam Craig
Sam Craig
animation break certainly competing disney early fewer guess introduced season standard staying studios
Certainly for Disney it's riskier than their standard animation film because it has a lot fewer merchandising opportunities. My guess is they'll at least break even. It's being introduced early in the season and there's not much out there competing with it. The other studios are staying away from it.
experience friday group hollywood needs people produced saturday teenage theaters time unless
This year, Hollywood has not produced as many must-see movies. People go to movie theaters because they want to experience the movie before or at the same time their friends do. Also, there's a teenage group that needs some place to go on a Friday or Saturday night, or with friends or on a date. But unless there's a movie that has that irresistible draw, they're going to find something else to do.
gross home multiple pay revenue sales signals television theatrical video
There are multiple revenue streams, so theatrical gross is important because it signals the subsequent revenue through home video rentals, sales of DVDs, pay television and others.