Samir Husni
Samir Husni
Samir Husniis a United States–based analyst of the magazine industry. He was born in Tripoli, Lebanon then immigrated to the United States...
amazing becoming college country full lost magazines middle problem publishing red road spiritual states stay students sweeping top trend trying worked
It's an amazing thing, a big trend sweeping the country in so-called red states and college campuses, where students are becoming more conservative and more spiritual, but want to stay on top of the trends. The problem all these magazines have is that they get lost in the middle. If you're really spiritual and religious, you want the full dose. If not, you want the other extreme. Trying to have the middle road has never worked in the magazine publishing business.
magazine niche start
If you want to start a magazine and survive, find a niche that no one is serving.
brand equals playboy
You'll never find Playboy at the Wal-Mart because of the brand and name. Playboy equals sex.