Samir Husni
Samir Husni
Samir Husniis a United States–based analyst of the magazine industry. He was born in Tripoli, Lebanon then immigrated to the United States...
feminist height movement needed prove women
Ms. did well at the height of the feminist movement and then it faded. Ms. was aimed at a need, that women needed to prove themselves. Cosmo is not something women need. It's something women desire.
amazing becoming college country full lost magazines middle problem publishing red road spiritual states stay students sweeping top trend trying worked
It's an amazing thing, a big trend sweeping the country in so-called red states and college campuses, where students are becoming more conservative and more spiritual, but want to stay on top of the trends. The problem all these magazines have is that they get lost in the middle. If you're really spiritual and religious, you want the full dose. If not, you want the other extreme. Trying to have the middle road has never worked in the magazine publishing business.
ahead becomes file nobody pays
Nobody pays ahead of time. You can have a contract; if you file for bankruptcy, it all becomes meaningless.
example hate journalism magazines marketing marvelous matter media merge people perfect
His magazines are a perfect example of when marketing and journalism merge into one entity. I know a lot of people in the media hate his guts, but it's a matter of jealousy. I think he's doing a marvelous job.
magazine niche start
If you want to start a magazine and survive, find a niche that no one is serving.
country fear inherent naked pictures trained
There's an inherent fear in this country of pictures of naked men. We've been trained to look at pictures of naked women, but we haven't been trained yet to look at pictures of naked men.
losing magazines start
Husni said, ''those magazines start losing their usefulness.
brand equals playboy
You'll never find Playboy at the Wal-Mart because of the brand and name. Playboy equals sex.