Sandy Carter
Sandy Carter
Sandra “Sandy” Carter is an American business executive, speaker and author. She is IBM’s worldwide General Manager of Ecosystem Development and Social Business...
media data people
Security is a big concern on the social web. People are going to try to destroy social media just like they are trying to breach data in other areas.
media effectiveness people
We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.
social platforms
Your social platform will become the motherboard of your business.
media numbers innovation
The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.
technology media firsts
We have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service department it became the most productive department in the company.
media looks social
We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social.
media culture doe
Social media does not change your culture, it reveals it.
customers looking seen trend
We've seen a trend in the marketplace for customers who are really looking for a more lightweight ESB product.