Sara Blakely
![Sara Blakely](/assets/img/authors/sara-blakely.jpg)
Sara Blakely
Sara Blakelyis an American businessperson and founder of Spanx, an American intimate apparel company with pants and leggings, founded in Atlanta, Georgia. In 2012, Blakely was named in Time magazine's "Time 100" annual list of the 100 most influential people in the world. As of 2014, she is listed as the 93rd most powerful woman in the world by Forbes...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth27 February 1971
CityClearwater, FL
CountryUnited States of America
I was trying to convince all these men to try to make a product that they didn't even wear! Or if they did wear them, they were not admitting it! There was the problem right there. No wonder their hosiery was so uncomfortable.
My training of cold-calling and everyone under the sun telling me no, and my keeping going, was a huge part of the first two years of Spanx.
When I cut the feet out of my pantyhose that one time, I saw it as my sign. I had been visualizing being self employed prior to this happening. It was my mental preparation meeting the opportunity in that moment.
If somebody can do something 80 percent as good as you think you would have done it yourself, then you've got to let it go.
We don't have the luxury of time. We spend more because of how we live, but it's important to be with our family and friends.
The thing about fashion - it's like ducks going quack, quack quack. It's being dictated from above, and it just makes me want to rebel against it.
Every time I went on stage I was so terrified I almost threw up.
I'd never worked in fashion or retail. I just needed an undergarment that didn't exist.
My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?
What you don’t know can be your greatest asset
I couldn't figure out what to wear under my clothes. The body shapers were too thick at the time.
I aim to be pretty - I gave up dressing to be sexy in the eighties.
I have this system where if I buy three or four new things, I give away three or four things. Sometimes, it's a very painful system, but shopping is even better when you know that someone else who needs it will be getting. Keep the clothing karma going, I say.
I'll mix a lot of things. I'll wear a Temperley dress with flip flops, or I might be in head-to-toe Gucci and have on a ring that I got from a gumball machine for 50 cents.