Sara Blakely
Sara Blakely
Sara Blakelyis an American businessperson and founder of Spanx, an American intimate apparel company with pants and leggings, founded in Atlanta, Georgia. In 2012, Blakely was named in Time magazine's "Time 100" annual list of the 100 most influential people in the world. As of 2014, she is listed as the 93rd most powerful woman in the world by Forbes...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth27 February 1971
CityClearwater, FL
CountryUnited States of America
I cut the feet out of control top pantyhose one night, threw them on under my white pants and realized that the toning and shaping was perfect and that the hosiery material is thin enough that I could make shape wear out of it.
My training of cold-calling and everyone under the sun telling me no, and my keeping going, was a huge part of the first two years of Spanx.
I'm just like so many women - I was frustrated, I had these white pants that I had spent a lot of money on, and you get home and you think, 'What am I really supposed to wear under this?' So it was a frustrated consumer moment.
In the next decade, I see Spanx going worldwide. Everywhere. No butt left behind. It's going to be all over the world and it's going to be an aspirational brand that transcends categories. There's so many things we can improve upon and make better.
I was trying to convince all these men to try to make a product that they didn't even wear! Or if they did wear them, they were not admitting it! There was the problem right there. No wonder their hosiery was so uncomfortable.
I cut the feet out of my control top pantyhose to wear under these white pants and that was the ah-ha moment that started Spanx. My own butt was my own inspiration!
I failed the LSAT. Basically, if I had not failed, I'd have been a lawyer and there would be no Spanx. I think failure is nothing more than life's way of nudging you that you are off course. My attitude to failure is not attached to outcome, but in not trying. It is liberating.
I've always had that gratitude that I had the opportunity to pursue my potential. So I think my story says that, when women are given the chance and the opportunity, that we can achieve a lot. We deliver. We can make the world a better place, one butt at a time.
When I cut the feet out of my pantyhose that one time, I saw it as my sign. I had been visualizing being self employed prior to this happening. It was my mental preparation meeting the opportunity in that moment.
We can make the world a better place, one butt at a time.
Embrace what you don't know, especially in the beginning, because what you don't know can become your greatest asset. It ensures that you will absolutely be doing things different from everybody else.
If somebody can do something 80 percent as good as you think you would have done it yourself, then you've got to let it go.
We don't have the luxury of time. We spend more because of how we live, but it's important to be with our family and friends.
The thing about fashion - it's like ducks going quack, quack quack. It's being dictated from above, and it just makes me want to rebel against it.