Sarah Fay
Sarah Fay
becomes break gets harder impact message realness relevant terms
As it gets harder and harder to break through with messaging, what becomes important is the realness of a message in terms of being relevant and having impact on someone's purchasing.
attributes clients looking position roll sleeves
Clients are in the same position as agencies. They are looking for a person who has all of the attributes but can also roll up their sleeves and do the work.