Satoru Iwata
Satoru Iwata
Satoru Iwatawas a Japanese video game programmer and businessman who served as the fourth president and chief executive officerof Nintendo. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games rather than top-of-the-line hardware...
ProfessionEntrepreneur
Date of Birth6 December 1959
CityHokkaido, Japan
above believe companies consider console gaming primarily run strong technology themselves views
Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies.
achieve enjoyable frequent game games left people played rapid required video
To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.
launch necessary others simply worldwide
We don't think it's necessary to do the simultaneous worldwide launch simply because others are doing this.
beyond boundaries current game industry move players reach risk run taking
We do not run from risk. We run to it. We are taking the risk to move beyond the boundaries of the game industry to reach new players and current players.
base believe hope software teeth user wider
We hope that our user base will become even wider with our software lineup, which we believe has enough teeth for experienced players.
hope release worldwide
We hope to make it a simultaneous worldwide release as much as it's possible.
approach continent creating discovery environment expanding experience game match onto path potential stepping
This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
family game people touch tv uses
We thought about how everyone in the family uses the TV remote, but some people don't want to even touch the game controller.
heart games mind
On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
outdated ifs
If we stay in one place, we will become outdated
fun games video
Video games are meant to be just one thing. Fun. Fun for everyone!
technology important investing
Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to come up with higher performance processing [chips], we will not succeed.
cutting decision betrayed
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…
challenges nintendo something-new
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.