Satoru Iwata
Satoru Iwata
Satoru Iwatawas a Japanese video game programmer and businessman who served as the fourth president and chief executive officerof Nintendo. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games rather than top-of-the-line hardware...
ProfessionEntrepreneur
Date of Birth6 December 1959
CityHokkaido, Japan
entirely products propose
These products propose a different use for the DS in entirely new fields.
belief came form game people took treadmill
The development of this game came from our belief that people wanted something new. In this case, the game took the form of a treadmill for the mind.
hope release worldwide
We hope to make it a simultaneous worldwide release as much as it's possible.
family game people touch tv uses
We thought about how everyone in the family uses the TV remote, but some people don't want to even touch the game controller.
technology important investing
Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to come up with higher performance processing [chips], we will not succeed.
cutting decision betrayed
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…
taught-us different nintendo
The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us -- that there is merit in doing what is different -- and at the same time, by changing Nintendo in accordance with changing times
engineering imagination important
Engineering is not quite as important as imagination
creating games path
No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
creativity ideas nintendo
Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life,
player offering games
Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.
years entering nintendo
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers, ... That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.
sorry media nintendo
We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’ or ‘Legend of Zelda.’
wish pay connections
At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers, connection procedures to the Internet are still not easy.