Scott Appleby
Scott Appleby
attempt cut exit forced gain improved lead likely market microsoft move pricing rational unit
Microsoft's exit from this market should lead to more rational pricing and likely improved profitability for Intuit's TurboTax. In an attempt to gain market share, Microsoft dramatically cut unit price, a move Intuit was forced to match.
consumers found online physical research
What consumers want is a physical presence, and typically it's just to deposit their checks. What we have found in our own research is that consumers like online banking, but they just don't like mailing checks.