Scott Fransen
Scott Fransen
campaigns create played role trying unique
The role that it's played in campaigns is trying to create a unique impression.
attention bombarded consumers trying
Advertisers are really trying to get the attention of consumers who are bombarded with so many different impressions from everywhere.
cling combined complement floor sort
What we've done is combined them with some sort of backlit campaign. You want to use the cling advertisements on the floor to complement what's on the board.