Scott Silverman
Scott Silverman
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Retailers cited several positive external factors contributing to the increased sales this year. The top three reasons were decreased gas prices, increased acceptance or comfort with online shopping, and the press coverage about online shopping. We are experiencing a general momentum right now.
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The Internet makes for very strange bedfellows. At this point nothing surprises me.
causing surprise
There's no big surprise as to what's causing the growth.
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Retailers understand that, in a multi-channel environment, each channel has unique strengths and benefits, ... We are beginning to see retailers crack the code of maximizing each channel so that the whole is greater than the sum of its parts.
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On Cyber Monday, consumers set their sights on surfing for holiday gifts and shopping online, ... This year, online retailers will be capitalizing on the increased traffic by offering special promotions and discounts.
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We're very excited about the data, ... We feel there's a lot of value in collecting this information from consumers in a very frequent and consistent way that is methodologically sound.
collecting consistent consumers excited frequent information value
We're very excited about the data. We feel there's a lot of value in collecting this information from consumers in a very frequent and consistent way that is methodologically sound.
increased offering online promotions retailers special traffic
This year, online retailers will be capitalizing on the increased traffic by offering special promotions and discounts.