Scott Smyser
Scott Smyser
adoption consumer continuing demand driving emerging factors greater large markets mobile order overall phones providers pushed service spur wireless
Low-end, ultra-low-cost mobile phones are being pushed into emerging markets in large numbers. Meanwhile, at the high-end, wireless communications service providers are continuing to demand lower-cost 3G mobile phones in order to spur greater consumer adoption of 3G services. These two factors are driving down the overall ASP in 2005 and 2006.
below price providers pushing service
Service providers are pushing to get the price below $30.
capturing clearly company delivered emerging market offering phones plans portion recover segments time
Nokia clearly delivered on its plans to recover its market share, and did so in all segments of the market. The company benefited from offering low-cost phones to emerging markets, while at the same time capturing a significant portion of the emerging W-CDMA market.