Seth Godin
Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
important tomorrow
Your history of work is as important as the work you'll do tomorrow.
coal canaries mines
Don't save the canary. Fix the coal mine.
want connections reader
The future of publishing is about having connections to readers and the knowledge of what those readers want.
our-world numbers people
And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
believe live-life people
Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
responsibility unhappy fiduciary
The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.
people like-you remarkable
If you're remarkable it's likely that some people won't like you.
voice today way
You cannot buy your way to share of voice today; you cannot buy attention anymore.
communication writing ideas
I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
old-things firsts needs
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.
investing tomorrow moments
We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.
passion confusion choices
The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.
running book thinking
I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
blow years wind
Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.