Shar VanBoskirk
Shar VanBoskirk
challenges culture evaluation fit particular space type
One of the challenges in this type of evaluation is in this particular space, so many vendors do the same thing. It comes down to fit. How does it fit with the culture of your organization?
computer fear overcome people post simple technology
This won't be enough for people to overcome their technology inhibitions. A simple fear of the post won't make them use a computer better.
business company fits help marketers subtle type
There are subtle differences. Marketers should think about what type of company fits their business best. You want to think about the model-self-service, collaborative, hosted partner, agency. How much hands-on help do you need?
actively advanced behavior both context learned marketers prefer target targeting using
We learned that marketers prefer to target by context and behavior over demographics and that they are actively using both advanced targeting methods.