Shoba Purushothaman
Shoba Purushothaman
Shoba Purushothaman is a Malaysian-born entrepreneur who has co-founded three companies. She is most notable as the former chief executive officer of The NewsMarket, a digital news video platform which she started with her business partner Anthony Hayward in 2000. The NewsMarket is considered by many experts in the news industry to have pioneered video-based digital news distribution for the marketing industry...
choosing deepest digital driver ensure global industry key news pool reaches today video
The key driver in choosing to go digital for all these organizations was the recognition that the news industry today operates on an on-demand, 24/7 and global basis. Going digital allows these organizations to ensure that their video reaches the widest and deepest pool of journalists.