Shoba Purushothaman
Shoba Purushothaman
Shoba Purushothaman is a Malaysian-born entrepreneur who has co-founded three companies. She is most notable as the former chief executive officer of The NewsMarket, a digital news video platform which she started with her business partner Anthony Hayward in 2000. The NewsMarket is considered by many experts in the news industry to have pioneered video-based digital news distribution for the marketing industry...
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On demand digital delivery is a fast and convenient way for deadline-driven journalists to receive content. Wireless technologies' daily impact on us all is exploding, and Bluetooth is poised to become a reporter's content choice by making high-quality media content available online.
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The key driver in choosing to go digital for all these organizations was the recognition that the news industry today operates on an on-demand, 24/7 and global basis. Going digital allows these organizations to ensure that their video reaches the widest and deepest pool of journalists.
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For the first time, journalists will now have enterprise search functionality to quickly search and find relevant video being produced by news makers.