Sigve Brekke
Sigve Brekke
Sigve Brekkeis the President and CEO of Telenor Group, an international telecommunications company present in 13 markets across the Nordic region, Europe and Asia...
brand came companies looked marketing november quite remember research sick
When I came here in November 2002, DTAC was in a quite challenging situation. I remember the marketing research companies told us the DTAC brand looked like an old sick lady.
awareness competitor create knew market needed position tried
We knew we had to do something which would really create awareness, because our market position was very weak. And we knew if we tried to do the same as our competitor it wouldn't work. We needed to do something they wouldn't copy.