Simon Sinek
Simon Sinek
Simon O. Sinekis an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How...
NationalityEnglish
ProfessionNovelist
Date of Birth9 October 1973
Leadership is not communicating what we need. Leadership is communicating what we can contribute.
Leaders, whatever the size of their organizations, are those willing to put the interests of other people before their own.
We all have the luxury of looking out for ourselves. Leaders also have the honor of looking out for others.
We must be clear about where we’re going if we want anyone to help us get there.
Givers advance the world. Takers advance themselves and hold the world back
Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.
Value is a perception not a calculation. Value is something people feel, not something we tell them they get
Selfish is easy. It's sharing that takes courage.
The most important thing to do before you die is live.
We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected,
Good leadership is hard to measure on a daily basis which is why so many default to doing what's easy to measure instead.
If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.
Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity.
Leadership is not a rank, it's a choice.