Soren Petersen
Soren Petersen
Søren Peter Petersenwas a Danish heavyweight professional boxer who competed in the 1920s and 1930s...
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One of the most important keys to success in these markets is to offer attractive, reliable and easy-to-use mobile phones that are specifically designed to meet the unique needs of consumers in new growth markets.
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In such emerging markets, we have to provide consumers affordable models to help them with their first phone experience. The brand and quality are consumers' top consideration in the market.
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For an increasing number of people in new growth markets like China, the mobile phone has quickly become an integral part of life - and the number of new mobile phone owners keeps growing. In 2008, Nokia expects that 3 billion people will be owning a mobile phone, with much of this growth coming from markets like China, India, South-East Asia and Africa, where penetration levels are still relatively low.