Stefan Sagmeister
Stefan Sagmeister
Stefan Sagmeisteris a New York-based graphic designer and typographer. Sagmeister co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh in New York City. He has designed album covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny...
NationalityAustrian
ProfessionDesigner
Date of Birth6 August 1962
CountryAustria
I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers.
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By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.
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U.K. psychologist Daniel Nettle thinks of happiness as a carrot on a stick, designed by evolution to show the right way, and also designed so that we will never permanently reach it. We likely would just sit around and eat sweet and fatty foods all day, and that is simply not in the interest of evolution.