Stephen King
Stephen King
Stephen Edwin Kingis an American author of contemporary horror, supernatural fiction, suspense, science fiction, and fantasy. His books have sold more than 350 million copies, many of which have been adapted into feature films, miniseries, television shows, and comic books. King has published 54 novels, including seven under the pen name Richard Bachman, and six non-fiction books. He has written nearly 200 short stories, most of which have been collected in book collections. Many of his stories are set in...
ProfessionNovelist
Date of Birth21 September 1947
CityPortland, ME
True love always happens in a flash.
His mother called such people ignorant and superstitious, but his father only shook his head slowly and puffed his pipe and said that sometimes old stories had a grain or two of truth in them and it was best not to take chances. It was why, he said, he crossed himself whenever a black cat crossed his path.
... suicide gets in the air sometimes. Like a cold germ.
My mother was a reader, and she read to us. She read us Dr. Jekyll and Mr. Hyde when I was six and my brother was eight; I never forgot it.
No one ever really pays for betrayal in silver....The price of any betrayal always comes due in flesh.
I looked at the ceiling and wished this life was over. This unhappy life that had started out so confidently. I thought I would sleep no more that night but eventually I did. In the end we always wear out our worries. That's what Wire man says.
When love leaves the world, all hearts are still. Tell them of my love and tell them of my pain and tell them of my hope, which still lives. For this is all I have and all I am and all I ask.
It is fairly clear that many of the arguments against proposition testing are really arguments against propositions themselves.
A campaign, like a brand, is not just a number of bits put together-a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
There are really very few economies of scale in centralising or standardising advertising.
Time takes it all, whether you want it to or not. Time takes it all, time bears it away, and in the end there is only darkness. Sometimes we find others in that darkness, and sometimes we lose them there again.
At nineteen, it seems to me, one has a right to be arrogant; time has usually not begun its stealthy and rotten subtractions. It takes away your hair and your jump-shot, according to a popular country song, but in truth it takes away a lot more than that.