Stephen McPherson
Stephen McPherson
absence given gives greater increased opening platform strength terms
In terms of creative, (the opening on Monday) gives us greater platform to go out there and develop. In terms of profitability, our strength there would be excessively increased given the absence of football.
looking night pieces puzzle three
If you need a night of comedies, you have three pieces of the puzzle and are looking for a fourth.
access audience bring certainly older stories watches younger
I do think that the younger audience watches older people, but I think when you have stories they can access easier, that's certainly going to bring them in more.
desperate mistake shows specific voice
Desperate is such a specific voice that I think it would be a mistake to think you can do those (kinds of) shows again.
rip shows
Desperate' and 'Lost' are not shows that you can rip off.
hard needed studio tried
Creatively, we just did not get the show where it needed to be. All of us tried really hard ? producers, network, studio ? but it just never got on track.
based creatively direction felt measure needed patience tried
Creatively we just did not get the show to where it needed to be. All of us tried really hard. I think you have to measure your patience based (on the creative direction of the show). And there we felt like, unfortunately, it was not going to get better.
consumer everywhere looking
It's about looking at consumer needs, looking at the consumer experience, going everywhere they are.
surprised
I was a little surprised to see another 'Apprentice',
against fact given gorilla happy next olympics perform
Given the fact that the Olympics is an 800-pound gorilla for the next two weeks, we're happy to see that we can perform against them.
believe gut love passionate stuff
You know what? I really believe in that show. You've got to go with your gut and just love the stuff that you do and be passionate about it and try to find a place for it to work.