Steve Sternberg
Steve Sternberg
drawing nbc networks olympics people winter
NBC is not drawing as many people from other networks the way the Winter Olympics usually does.
abc cbs expected nbc
ABC probably did as well or better than we expected. CBS and NBC were about what we expected would happen.
except figure finals major
I think 'American Idol' wins, except during the finals of the figure skating, if the U.S. is doing well or if there's some major scandal.
beat
I do think it will beat the Olympics.
four stands
Everything is down from four years ago. This still stands out as a big event.
key nbc network year
The one key thing going on this year is that NBC is not the No. 1 network going in.
characters desperate forward good housewives looking mean people seeing soap success week
The success of Desperate Housewives does not mean people are looking for another soap opera, ... Good characters that they look forward to seeing week after week.
becomes content networks overly program run tend trends until
Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated.
buzz die episode viewers
You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own.