Steve Tihanyi
Steve Tihanyi
Steve Tihanyi quotes about
definitely gm helps image strategic type
We're not doing it because we're dazzled by celebrities. We do it for strategic purposes. Having the right type of personality (in GM vehicles) definitely helps the image of those vehicles.
business create entertainment gm personal relationship
It can create a more personal relationship (between GM and some celebrities), and at the end of the day, the business of entertainment is a lot about who you have a relationship with.
huge lab learning
It's kind of a huge learning lab for us.