Steven Fortuna
Steven Fortuna
average company delivered expansion growth looking percent price unit
We had been looking for 13 percent unit growth and 8 percent average unit price expansion owing to iBook and higher-priced iMacs, ... The company delivered 12 percent unit growth and only 3.5 percent average unit price expansion.
according apple buyers clearly consumer customers drive expansion further gains management number percent points potential products share strength
Impressively, according to management, 45 percent of iMac customers were first-time buyers of Apple products. While we think this number could be high, clearly it points to the strength of the company's products as well as it potential to drive share gains through further expansion into the consumer market.