Susan Kevorkian
![Susan Kevorkian](/assets/img/authors/unknown.jpg)
Susan Kevorkian
appeal disposable entertainment factor form home income less likely people point price stereo younger
The price point and form factor are likely to appeal to people who are younger and have less disposable income, and who are making their first home stereo purchase. It's less likely to appeal to people who have a home entertainment system.
consumer devices house pc
This has been a long transformation, having consumer electronics devices and PC devices in the house play well together.
financing start
I don't think EMI would start negotiating if it didn't think it could get financing for the deal.
acquainted audio consumers demand digital factors form mp3 players portable stylish
Demand for portable MP3 players is booming, as more and more consumers get acquainted with their stylish form factors and digital audio functionality.
lack mp3 primary reason sony support
The lack of MP3 support is the primary reason Sony has stumbled, ... It stymied them in the market.
brands catch consumer difficult dominance major ongoing smaller
No one has been able to catch up to Apple. Apple's ongoing dominance has made it difficult not only for major consumer electronics brands to compete, but also the much smaller brands.
apple category driver growth mp3 player popularity portable seen
The portable MP3 player category has seen the most growth in popularity and Apple has been a very important driver of that.
iceberg seeing tip
We're seeing the tip of the iceberg now.
major mp3 news player
There is always uncertainty around Apple's announcements. If it is big news we want to be prepared. And if it's not we still want to be there because they are such a major player in the MP3 and music-playing markets.
apple music offer test video waters
This will offer Apple a way to test the waters for non-music video content,