Susan McDermott
Susan McDermott
brands event great guy ultimate
This is the ultimate guy event and with us having two guy-focused brands that we didn't have before, it was a great fit.
awareness build consumers enjoy fit great high people perfectly redeeming repeat result saw scores
It was a great way to build awareness and it fit perfectly with the holidays. People always enjoy getting something for free. We saw high repeat usage scores as a result of consumers redeeming the coupons.
longer since using
Since she's no longer competing, we won't be using that ad. It doesn't make sense.
advertising feature great oscars view
We view the Oscars as destination programming and a great place to feature advertising for our brands.
again associated diet entertainment left lifestyle looking marketing oscars seven written
When we left the Oscars seven years ago we had never written off being associated again with the Oscars. We are looking more at entertainment lifestyle marketing as the way we market Diet Coke.