Susan McDermott
Susan McDermott
awareness build consumers enjoy fit great high people perfectly redeeming repeat result saw scores
It was a great way to build awareness and it fit perfectly with the holidays. People always enjoy getting something for free. We saw high repeat usage scores as a result of consumers redeeming the coupons.
longer since using
Since she's no longer competing, we won't be using that ad. It doesn't make sense.
brands event great guy ultimate
This is the ultimate guy event and with us having two guy-focused brands that we didn't have before, it was a great fit.
advertising feature great oscars view
We view the Oscars as destination programming and a great place to feature advertising for our brands.