Susan Rothman
Susan Rothman
content fan fitting looks number wearing women
I think this was an underserved fan base. Women were content for a number of years wearing men's looks, unisex looks. But now they want to have something that is better fitting and looks better on them.
building convince football growing hats heads line partners pink retail stands valid
Building our women's line was a challenge. We had to convince licensees and retail partners this was a valid business. But now it's growing exponentially. I see heads with pink hats all over the stands at football games.
family time watching women
Women have always been watching football. They see it as a time with family and friends.