Susan Sherer
Susan Sherer
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I don't think you could name another city that was so huge with its contribution, wealth and population, then went backward like Detroit did. We went from big to smaller, and now we're building back up. The Super Bowl will change the conversation about Detroit. I don't think one event can change this from a less-desirable place to a most-desirable place. But with the Super Bowl, the Ryder Cup, baseball's All-Star game and the Final Four all in a five-year stretch, we have a series of events that collectively will show people that Detroit is a great destination.
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It'll be quite an exciting backdrop for our game in 2006.
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We have spent four years communicating that it will be cold. Dress for it and you're going to have fun. I'm praying for a nice, sunny 32 degree day.
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We are extremely grateful to our sponsors and partners that make Motown Winter Blast possible. We have created an incredible backdrop for Super Bowl XL and we're excited to share it with the world.
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We want people to be outside and not to be afraid to be outside.