Susanne Lyons
Susanne Lyons
broader card changes delivery hands mechanisms money physical tap today ways
There's a whole lot of ways money changes hands today that we've started to tap into. There are broader targets, a broader set of delivery mechanisms and products. It's not just a physical card anymore.
embodies olympic
She embodies the Olympic spirit, even off the ice.
brand deliver innovative life products promise services takes
Life takes Visa' reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere.
brand consumers goes help safe
If your brand can say to consumers you are trustworthy, you can help them when something goes wrong, and you can make them feel safe and secure.
ads comic run twist
After the ads run for a long time, they become formulaic, and you become wallpaper. You have the same comic twist and you get a little predictable.