Takashi Sensui
Takashi Sensui
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Our message is this: We're prepared to do everything that's needed to make Xbox 360 a success around the world, including Japan.
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Sales have not necessarily lived up to everyone's expectations since launch.
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There is no real success for the Xbox unless it proves successful in Japan.
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This year will be the year (for Microsoft) to gain a foothold for success in the Japanese market.
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We acknowledge that achieving success in Japan will not come easily or quickly for Xbox. But we are confident that because Xbox 360 is the most powerful video game and entertainment system, delivering the best content for Japanese gamers, enabled by the online capability of Xbox Live, we will earn more of their business moving forward. I am excited and honored to take on this role.
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We've repeatedly said that Microsoft's console won't be truly successful if it's not a hit in Japan. My job is to make that happen.