Tamara Gaffney
Tamara Gaffney
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Technologically advanced and savvy, Generation Y grew up with having a cell phone as part of their daily lives.
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Overall growth in cell phone usage demonstrates a robust consumer demand for newer and better wireless products and services. And the wireless industry is not the only sole beneficiary of the demand. Technological advances and better service offerings have reduced cost per minute charges for consumers over time.
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When advertisers see that kind of market penetration, they start drooling.
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The overall growth in cell phone data usage is a boon for carriers. The popularity of mobile activities such as text-messaging is a solid revenue driver, with bundled pricing for data packages averaging $20 a month or 10 cents per message on pay-as-you go plans, in addition to the costs consumers already pay for their voice minutes.