Tamara Gaffney
Tamara Gaffney
activities addition boon cell cents consumers costs data growth message mobile month overall packages pay per phone popularity pricing revenue solid voice
The overall growth in cell phone data usage is a boon for carriers. The popularity of mobile activities such as text-messaging is a solid revenue driver, with bundled pricing for data packages averaging $20 a month or 10 cents per message on pay-as-you go plans, in addition to the costs consumers already pay for their voice minutes.